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Feature Reports
Track hot issues on cross-media platform, analyze public opinions and attitudes, and provide actionable insights.
中国婴幼儿奶粉品牌微博用户口碑报告
第6期-2019年9月
中国目前消费升级带来的消费行为两极分化将结束,在信息逐渐对称、物流体系极大完善下,消费者变得更加理性。中国家长盲目选择外资品牌、高价品牌的时代将结束,未来产品的原材料、配方升级、产品拓展、品牌建设、渠道更新将成为品牌最大的竞争力和增长点。
MJ Analysis 2019-10-14
少儿英语在线教育行业传播分析报告
第5期-2019年8月
少儿英语在线教育机构获客成本居高不下,竞争激烈、产品同质化严重促使营销投入不断升高…… 曾经风光无限的头部品牌VIPKID数月以来频频被爆融资遇阻,资金链断裂;哒哒英语在各媒体渠道声量逐月减少,另据传被好未来收购。 市场投资趋于理性?还是企业管理出现问题?
MJ Analysis 2019-09-19
中国婴幼儿奶粉品牌微博用户口碑报告
第5期-2019年8月
外资奶粉的优势区域在一二线城市,三四线城市缺少根基,主要渠道集中在电商平台,其渠道下沉的策略主要是与渠道商或母婴店合作,借助后者的资源优势打开市场,因此在下沉过程中遇到的问题更为凸显。而国产品牌优势区域本来就在三四线城市,多年深耕区域市场,拥有稳定的渠道供货能力和渠道优势资源。
MJ Analysis 2019-09-06
Insights
We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectors to assist clients in constructing an in-depth media profile.
昆山杜克大学
媒体传播分析报告
2018.10.22-2018.11.02
针对昆山杜克大学及竞争对手在监测周期内媒体传播效果进行分析;
对传播趋势、媒体类型、传播渠道及内容等方面进行综合解析;
为昆山杜克大学公关传播活动提供参考。
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Social listening is used to reveal people’s opinions and attitudes as they emerge from natural unfiltered social media discussions.
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  1. 各监管函涉及哪些公司、被罚原因内容、有何异同 ;
  2. 从数据中发掘国家在保险业方面的监管内容、监管着力点、监管动向等;
  3. 为各保险公司做预警参考和公关部署。
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Cetaphil and Restylane ranked well ahead of other brands in terms of volume. Cetaphil contributed 51.8% to the total number of news articles on Galderma.
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Core Technology

Our proprietary technologies promise reliable media monitoring and media analytics.

Our comprehensive and constantly growing Chinese media and data sources, sophisticated big data and analytical technologies enable us to provide clients with exactly what they’re looking for in media intelligence and insights to make better-informed decisions.

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We have obtained11software copyrights,
and keep moving forward to secure further development in big data, and AI.

Our Products
Based on advanced algorithms and sentiment analysis, we have developed big data service and analysis ecosystem that enables data-driven decision making across industries.
Internet Public Opinions Analysis Platform
Help customers feel the pulse of public opinions
  • Analyze online public opinions in a multi-dimensional manner to provide real-time public opinions, semantic analysis, news dissemination influence, and communications path of news events so as to help customers to keep up with public opinions in real time.
VastCross-media Database
  • Miaojian Information’s omni-media database holds most complete Chinese media and data sources across different platforms such as prints, broadcasts, Internet search engines, Weibo and WeChat, news Apps, video sites and Apps, WOM platforms, and e-commerce platforms.
Real-Time Alerting of Crisis News
Never miss the opportune time to handlepublic opinions
  • Rapidly identify critical messages from vast data, and accurately determine sentiments to provide real-time news alerts, leaving the opportune time to manage crisis news.
Index Analysis Reports
  • We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectorsto assist clientsin constructing an in-depth media profile.

They are all using Miaojian Information’s Products and Solutions

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