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Feature Reports
Track hot issues on cross-media platform, analyze public opinions and attitudes, and provide actionable insights.
少儿英语在线教育行业传播分析报告
第4期-2019年7月
7月9日英孚外教吸毒事件爆发舆论，负面影响持续扩散，贯穿整月。促使教育部等六部门联合召开发布会，发布首个全国性在线教育规范文件。
舆论风暴中各品牌八仙过海各显神通…………51Talk回应过度，阿卡索戏精附体……
MJ Analysis 2019-08-20
中国婴幼儿奶粉品牌微博用户口碑报告
第4期-2019年7月
面对日益挑剔的消费者，母婴企业唯有勤修内功，提升产品品质，营造良好的口碑，打造品牌影响力，才能从复杂的竞争环境中脱颖而出，“行到水穷处，坐看云起时。”
MJ Analysis 2019-08-05
中国婴幼儿奶粉品牌微博用户口碑报告
第3期-2019年6月
消费者投诉主要来自于北京、江苏和广东；奶粉揭秘、财经网是本月奶粉行业投诉维权的较高影响力微博账号；中国消费者协会、人民日报、奶粉揭秘成为消费者网络维权@最多的账号；A2和飞鹤的微博投诉中被删帖的比例最高。
MJ Analysis 2019-07-18
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Insights
We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectors to assist clients in constructing an in-depth media profile.
昆山杜克大学
媒体传播分析报告
2018.10.22-2018.11.02
针对昆山杜克大学及竞争对手在监测周期内媒体传播效果进行分析；
对传播趋势、媒体类型、传播渠道及内容等方面进行综合解析；
为昆山杜克大学公关传播活动提供参考。
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Social listening is used to reveal people’s opinions and attitudes as they emerge from natural unfiltered social media discussions.
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  1. 各监管函涉及哪些公司、被罚原因内容、有何异同 ；
  2. 从数据中发掘国家在保险业方面的监管内容、监管着力点、监管动向等；
  3. 为各保险公司做预警参考和公关部署。
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Cetaphil and Restylane ranked well ahead of other brands in terms of volume. Cetaphil contributed 51.8% to the total number of news articles on Galderma.
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Core Technology

Our proprietary technologies promise reliable media monitoring and media analytics.

Our comprehensive and constantly growing Chinese media and data sources, sophisticated big data and analytical technologies enable us to provide clients with exactly what they’re looking for in media intelligence and insights to make better-informed decisions.

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Our Products
Based on advanced algorithms and sentiment analysis, we have developed big data service and analysis ecosystem that enables data-driven decision making across industries.
Internet Public Opinions Analysis Platform
Help customers feel the pulse of public opinions
  • Analyze online public opinions in a multi-dimensional manner to provide real-time public opinions, semantic analysis, news dissemination influence, and communications path of news events so as to help customers to keep up with public opinions in real time.
VastCross-media Database
  • Miaojian Information’s omni-media database holds most complete Chinese media and data sources across different platforms such as prints, broadcasts, Internet search engines, Weibo and WeChat, news Apps, video sites and Apps, WOM platforms, and e-commerce platforms.
Real-Time Alerting of Crisis News
Never miss the opportune time to handlepublic opinions
  • Rapidly identify critical messages from vast data, and accurately determine sentiments to provide real-time news alerts, leaving the opportune time to manage crisis news.
Index Analysis Reports
  • We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectorsto assist clientsin constructing an in-depth media profile.

They are all using Miaojian Information’s Products and Solutions

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