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Feature Reports
Track hot issues on cross-media platform, analyze public opinions and attitudes, and provide actionable insights.
1分钟舆情速览 | 央视315曝光事件媒体小时级传播趋势
基于历届315晚会的舆情统计,苗建信息预判在未来72小时,央视315晚会引发的舆情传播将会进入降温期。涉及人脸识别、瘦肉精及瘦身钢筋仍有较大可能会触发新一轮的舆论热议。自媒体中对晚会效果、企业回应及公关效果的讨论预计仍会持续1周左右。
MJ Analysis 2021-03-17
央视315晚会三十年回顾分析:主题见证时代变迁
根据苗建信息舆情大数据案例库分析显示,历年被央视315晚会曝光的企业都会深陷舆情旋涡,品牌形象和口碑遭受不同程度的负面影响。通过对晚会主题的回溯分析,我们试图为企业提供更全面、更准确了解315晚会聚焦话题和事件的途径,以便企业更好地制订品牌传播策略,更主动地应对潜在危机。
MJ Analysis 2021-03-09
《人民日报》2020年度央企、民企、外企数据对比
2020年《人民日报》对民营企业的关注度最高,比央企高出8.47%,是外企的2.11倍。主体新闻中,2020年《人民日报》对中央企业报道量最高,比民营企业高出49.11%,是外资企业的3.34倍...
MJ Analysis 2021-02-08
Insights
We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectors to assist clients in constructing an in-depth media profile.
通过大数据,分析中央媒体对中国国际进口博览会的—— 传播渠道、传播内容(企业热度)、以及重点记者。
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昆山杜克大学
媒体传播分析报告
2018.10.22-2018.11.02
针对昆山杜克大学及竞争对手在监测周期内媒体传播效果进行分析;
对传播趋势、媒体类型、传播渠道及内容等方面进行综合解析;
为昆山杜克大学公关传播活动提供参考。
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Social listening is used to reveal people’s opinions and attitudes as they emerge from natural unfiltered social media discussions.
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  1. 各监管函涉及哪些公司、被罚原因内容、有何异同 ;
  2. 从数据中发掘国家在保险业方面的监管内容、监管着力点、监管动向等;
  3. 为各保险公司做预警参考和公关部署。
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Cetaphil and Restylane ranked well ahead of other brands in terms of volume. Cetaphil contributed 51.8% to the total number of news articles on Galderma.
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Core Technology

Our proprietary technologies promise reliable media monitoring and media analytics.

Our comprehensive and constantly growing Chinese media and data sources, sophisticated big data and analytical technologies enable us to provide clients with exactly what they’re looking for in media intelligence and insights to make better-informed decisions.

Accreditation and Certifications

We have obtained11software copyrights,
and keep moving forward to secure further development in big data, and AI.

Our Products
Based on advanced algorithms and sentiment analysis, we have developed big data service and analysis ecosystem that enables data-driven decision making across industries.
Internet Public Opinions Analysis Platform
Help customers feel the pulse of public opinions
  • Analyze online public opinions in a multi-dimensional manner to provide real-time public opinions, semantic analysis, news dissemination influence, and communications path of news events so as to help customers to keep up with public opinions in real time.
VastCross-media Database
  • Miaojian Information’s omni-media database holds most complete Chinese media and data sources across different platforms such as prints, broadcasts, Internet search engines, Weibo and WeChat, news Apps, video sites and Apps, WOM platforms, and e-commerce platforms.
Real-Time Alerting of Crisis News
Never miss the opportune time to handlepublic opinions
  • Rapidly identify critical messages from vast data, and accurately determine sentiments to provide real-time news alerts, leaving the opportune time to manage crisis news.
Index Analysis Reports
  • We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectorsto assist clientsin constructing an in-depth media profile.

They are all using Miaojian Information’s Products and Solutions

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