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Feature Reports
Track hot issues on cross-media platform, analyze public opinions and attitudes, and provide actionable insights.
『地产舆情』恒大 x 广发事件舆情复盘
7月19日广发银行“逼债”恒大迅速引爆舆论,对恒大来说广发这波操作不但侮辱性极强,伤害也是极大的。恒大市值缩水千亿不说,舆论口碑也是进一步恶化。 7月22日“交恶”双方忽然官宣“和解”,但是伤害已经造成,有太多的不可挽回……
MJ Analysis 2021-07-30
『舆众不同』刷屏的鸿星尔克 凭什么不能代表营销顶流?
2021年7月20日,河南郑州暴雨灾害牵动了全国人民的心。不少企业及个人积极捐款捐物,驰援河南,其中低调捐赠5000万元物资的鸿星尔克意外出圈,被网友手动推上热搜,万人涌入直播间“野性消费”。伴随着爆火而来的也有质疑,有网友评价鸿星尔克“炒作”、“捐的是库存”、“诈捐”、“不是国产品牌”等等...
MJ Analysis 2021-07-28
2021年上半年婴幼儿奶粉品牌传播综合指数排行榜发布
1. 品牌综合指数:飞鹤荣登2021年上半年奶粉品牌传播综合指数排行榜榜首
2. 品牌主动传播指数:飞鹤品牌官方主动传播影响优于其他品牌
3. 品牌热度指数:飞鹤全网讨论情况突出,其次是伊利、君乐宝
MJ Analysis 2021-07-22
Insights
We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectors to assist clients in constructing an in-depth media profile.
通过大数据,分析中央媒体对中国国际进口博览会的—— 传播渠道、传播内容(企业热度)、以及重点记者。
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昆山杜克大学
媒体传播分析报告
2018.10.22-2018.11.02
针对昆山杜克大学及竞争对手在监测周期内媒体传播效果进行分析;
对传播趋势、媒体类型、传播渠道及内容等方面进行综合解析;
为昆山杜克大学公关传播活动提供参考。
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Social listening is used to reveal people’s opinions and attitudes as they emerge from natural unfiltered social media discussions.
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  1. 各监管函涉及哪些公司、被罚原因内容、有何异同 ;
  2. 从数据中发掘国家在保险业方面的监管内容、监管着力点、监管动向等;
  3. 为各保险公司做预警参考和公关部署。
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Cetaphil and Restylane ranked well ahead of other brands in terms of volume. Cetaphil contributed 51.8% to the total number of news articles on Galderma.
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Core Technology

Our proprietary technologies promise reliable media monitoring and media analytics.

Our comprehensive and constantly growing Chinese media and data sources, sophisticated big data and analytical technologies enable us to provide clients with exactly what they’re looking for in media intelligence and insights to make better-informed decisions.

Accreditation and Certifications

We have obtained11software copyrights,
and keep moving forward to secure further development in big data, and AI.

Our Products
Based on advanced algorithms and sentiment analysis, we have developed big data service and analysis ecosystem that enables data-driven decision making across industries.
Internet Public Opinions Analysis Platform
Help customers feel the pulse of public opinions
  • Analyze online public opinions in a multi-dimensional manner to provide real-time public opinions, semantic analysis, news dissemination influence, and communications path of news events so as to help customers to keep up with public opinions in real time.
VastCross-media Database
  • Miaojian Information’s omni-media database holds most complete Chinese media and data sources across different platforms such as prints, broadcasts, Internet search engines, Weibo and WeChat, news Apps, video sites and Apps, WOM platforms, and e-commerce platforms.
Real-Time Alerting of Crisis News
Never miss the opportune time to handlepublic opinions
  • Rapidly identify critical messages from vast data, and accurately determine sentiments to provide real-time news alerts, leaving the opportune time to manage crisis news.
Index Analysis Reports
  • We comprehensively analyze the volume of content, number of users, and influence of media outlets in both traditional and new channels, along with publicly accessible index data of each media outlet to objectively reflect their converged capability of news dissemination. Contents monitored and analyzed cover a multitude of sectorsto assist clientsin constructing an in-depth media profile.

They are all using Miaojian Information’s Products and Solutions

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